Brand Manager | SKIL
Naperville, IL
Full Time
Marketing
Experienced
Chervon is one of the world’s largest power tool and lawn and garden equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on hand-held portable power tools, stationary bench tools, laser and electronic equipment and outdoor power equipment. With world-class R&D, manufacturing, design, marketing, sales, and service teams throughout the world, we do it all.
Job Summary:
At Chervon, new ideas have a way of becoming great products that change the market. We are dedicated to giving our users the best in power tools and outdoor power equipment. Better Tools. Better World. Bringing passion and dedication together - there’s no telling what’s achievable!
As the Brand Manager, you will be responsible for leading the SKIL brand by executing marketing programs that increase brand equity, build brand awareness, set new product roadmap and pricing strategies. You must possess good interpersonal skills and be able to work effectively with a variety of team member within the organization. Our Brand Manager must have excellent project management skills and the ability to adapt to rapidly shifting assignments and deadlines.
Key Job Responsibilities:
Required:
Competencies
Supervisory Responsibility
This position supervises marketing support staff. Current scope is 1 Associate.
Travel:
This position requires up to 25% travel including international travel.
Work Environment
This job operates in a professional office environment, client locations and trade shows.
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, 401(k) and a competitive time off program.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
Job Summary:
At Chervon, new ideas have a way of becoming great products that change the market. We are dedicated to giving our users the best in power tools and outdoor power equipment. Better Tools. Better World. Bringing passion and dedication together - there’s no telling what’s achievable!
As the Brand Manager, you will be responsible for leading the SKIL brand by executing marketing programs that increase brand equity, build brand awareness, set new product roadmap and pricing strategies. You must possess good interpersonal skills and be able to work effectively with a variety of team member within the organization. Our Brand Manager must have excellent project management skills and the ability to adapt to rapidly shifting assignments and deadlines.
Key Job Responsibilities:
- Brand Strategy. Responsible for determining long-term brand strategy and short-term tactics to maximize revenue and profit. This includes positioning, user targeting, trade marketing and partnering to develop long term product vision. These strategies and tactics must help drive new business and grow market share for the SKIL brand.
- Advertising Strategy. Responsible for developing advertising strategies to create brand and product awareness. This includes managing media strategy, messaging strategy, advertisement creation and measuring results to create user demand.
- Brand Awareness. Leads the development of programs designed to establish and maintain brand presence in market. This includes advertising and media planning, events / trade shows, merchandising, and end user targeting. This may be accomplished by engaging external agencies for creative.
- Agency & Supplier Management. Responsible for managing relationships with 3rd party agencies and suppliers leveraging their teams to gain insight and external support needed to support brand building and demand creation initiatives.
- Product Launch. Developing new product launch campaigns including campaign strategy, asset development, packaging review, targeted retail price points and project management to ensure successful product launches in the market.
- Product Line Reviews. Working closely with sales, deliver high quality, strategic presentations to customers comprehensively covering brand strategy, marketplace trends, key insights, demand creation and general sell-in strategy.
- Marketing Budget Management. Responsible for managing the brand marketing budgets to drive the planned results.
- Brand Analytics. Leads development of test plans to measure stated campaign objectives and recommends improvements. Conducts competitive strategic analysis, consumer segmentation, consumer insight development, market share, and brand awareness to understand impact of marketing efforts. Analyzes sales, profit and expenses for all campaigns to effectively manage P&L elements and impact.
- Team Collaboration. Collaborates with all marketing departments, sales management team and product management team to ensure effective brand strategy and execution.
Required:
- Bachelor’s degree in Marketing or equivalent required; MBA preferred;
- 3-7 years of relevant experience required;
- Exceptional knowledge of marketing strategies, concepts and practices;
- Leadership and strong project management and performance measurement skills;
- Exceptional written, verbal, public speaking and communication skills;
- Self-starter motivated by goals of project and challenges of rapid roll-out;
- Superb follow-through, problem-solving and communications skills;
- Able to compile and analyze performance and sales data to develop metrics that support decision-making for resource allocation and subsequent campaigns;
- Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint);
- Experience in the home goods industry, working with key home center customers a plus.
Competencies
- Leadership
- Management and Associate Development
- Teamwork
- Strategic thinking
- Decision making
- Communication proficiency
- Results driven
- Initiative
- Business acumen
- Personal effectiveness/credibility
- Financial management
- Presentation skills
- Knowledge of the tool or similar industry
Supervisory Responsibility
This position supervises marketing support staff. Current scope is 1 Associate.
Travel:
This position requires up to 25% travel including international travel.
Work Environment
This job operates in a professional office environment, client locations and trade shows.
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, 401(k) and a competitive time off program.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
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